Amplifyr

— Blog

Stories &
insights.

5/6/2026

Engagement rate benchmarks across beauty, fitness, food, travel

I was once looking at a beauty brand's data, perplexed by their engagement rate expectations, only to realize that niche significantly impacts what counts as "good" engagement.

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5/6/2026

How long brands wait before signing a creator a second time

I remember a few years back, we were pitching a concept to a large beauty brand, a household name. We had just finished a successful campaign with a mid-tier lifestyle influencer, Sarah, who absolutely crushed it for them. Her engagement rates were through the roof, and the produ

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5/5/2026

The hidden cost of usage rights in 2026 brand deals

I learned the hard way about the overlooked value of usage rights in brand collaborations, a lesson that becomes even more critical for creators and brands by 2026.

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5/4/2026

What a creator's first 100 brand mentions look like, by category

Reviewing hundreds of creator journeys, I found that their first 100 brand mentions reveal authentic affinities, varying significantly across niches like gaming, beauty, food, tech, and travel.

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5/4/2026

Influencer marketing forecast 2027

The afternoon sun streamed into our cramped first-floor office, highlighting the dust motes dancing in the air. We were reviewing some early data for a brand partner, staring at a spreadsheet filled with engagement rates and reach numbers, trying to make sense of what we were see

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5/3/2026

Sentiment vs. engagement: which actually predicts repeat brand deals

The real reason brands re-book creators isn't just high engagement, but deep audience sentiment—the quality of connection and emotional resonance creators foster.

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5/3/2026

State of micro-influencer marketing, 2026

I was at an industry panel last week, sat in the cheap seats near the back, when a particularly zealous speaker started talking about the "death of the micro-influencer" by 2025. My first reaction was a snort, genuinely. Then I looked around and saw a few heads nodding. It got me

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5/2/2026

What gets synced from Instagram, and what stays private

I was chatting with an influencer I respected about building an analytics platform. She looked at me, worried, “So, you’re just going to… see all my DMs?” I realized then, for all the talk about third-party access, there was a huge gap in understanding what data actually gets sha

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5/2/2026

How Amplifyr handles a post you'd rather hide

When a social media collaboration goes wrong, we built a way to hide the problematic posts from your view without truly deleting the data.

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5/1/2026

The one settings page every creator should check on day one

Forgetting to enable a platform's paid partnership settings can compromise brand deal success and data collection, a mistake that teaches the importance of meticulous administrative checks.

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