Amplifyr

— Blog

Stories &
insights.

5/1/2026

Reviewing a collab request without saying yes immediately

When a brand you love proposes a collab, resist the urge to say yes immediately; instead, analyze the fit, scope, and compensation with a clear head.

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4/30/2026

How to invite an agency to manage your Amplifyr account

Explaining how creators can securely invite and manage agency access to their collaboration tracking, highlighting convenience, control, and fostering better partnerships.

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4/29/2026

What lives inside your Amplifyr profile, and what doesn't

I remember a particular evening when my co-founder and I were staring at a whiteboard, mapping out what an "influencer profile" truly needed to be for measuring brand collaborations. We’d just gotten off a call with a brand manager who was practically tearing her hair out trying

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4/29/2026

Why Amplifyr asks for OAuth instead of a screenshot

I remember this one time, a potential client, a marketing director for a buzzing CPG brand, pulled out her phone during our demo. "Okay, so for reporting," she began, her thumb hovering over the Instagram app, "we usually just take a screenshot of the influencer's story insights.

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4/28/2026

Switching between an influencer and an agency account

I was constantly logging out of my influencer account and into my agency account, a frustrating dance that inspired us to create a seamless way to switch between roles.

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4/28/2026

How brands shortlist creators inside Amplifyr

I remember the early days, hunched over my laptop, staring at a spreadsheet filled with creator names. My co-founder was across from me, equally frustrated, trying to make sense of engagement rates pulled from various publicly available tools. We were trying to pick the right fiv

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4/27/2026

Tagging a sponsored post in Amplifyr after the fact

When collaboration content goes live untagged, smart platforms offer a way to retrospectively mark posts as sponsored, ensuring accurate campaign tracking and data integrity.

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4/27/2026

What happens when you mark a brand as 'shown publicly' in Amplifyr

I remember our early days working on our influencer marketing platform. We were a small but mighty team, and every feature we built felt like a massive undertaking, like we were lifting a whole skyscraper with our bare hands. One particular afternoon, I was huddled with our lead

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4/26/2026

How we calculate your real engagement rate (and why it's lower than you think)

That first time I saw our engagement rate calculation for a client’s campaign, I was shocked at how much lower it was than they expected.

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4/25/2026

Setting your rates inside Amplifyr without making them public

We needed a better way to manage our internal pricing strategy without broadcasting it, and a new feature lets you set specific, private rates for creators and content types.

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