Amplifyr

— Blog

Stories &
insights.

5/18/2026

Why Brands Are Quietly Bailing on Classic Ads

Brands are quietly moving budgets from display ads to creator partnerships. Here is why and what the best ones are doing differently.

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5/14/2026

Why More Brands Are Skipping the Middleman and Going Direct to Creators

A practical look at how brands are cutting out the middleman and building direct relationships with creators for better results.

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5/14/2026

Why Creator Brand Deals Keep Getting Weirder (And Why That Might Be a Good Thing)

The creator economy is shifting fast. Heres what Ive noticed about brand partnerships, micro influencer impact, and why the weirdest collabs sometimes work best.

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5/13/2026

The Newsletter Creator Who Turned 1,200 Subscribers Into a Brand Partner Network

Most creators chase followers. Sarah Kim built a brand partner network from 1,200 subscribers by treating partnerships like relationships instead of transactions.

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5/13/2026

The Creator Economy in 2026: How Brand Partnerships Are Reshaping Influencer Marketing

The creator economy has matured. Here is how brand partnerships are reshaping influencer marketing in 2026.

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5/13/2026

From 400 Followers to 2M: How Maya Santos Built a Brand That Brands Actually Want

Most creators chase viral moments. Maya Santos played the long game — and turned her kitchen-table photography hobby into a partnership portfolio worth seven figures.

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A 12k-follower creator out-earned her 200k friend. Here is what actually changed her pitch.

5/8/2026

A 12k-follower creator out-earned her 200k friend. Here is what actually changed her pitch.

A creator I've been talking to for months kept losing brand deals to her friend with twenty times the followers. Then she changed one thing about how she pitched. It wasn't the part anyone would guess.

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5/8/2026

What we learned tracking 50,000 sponsored posts in 12 months

Tracking 50,000 sponsored posts revealed key insights about creator individuality, content lifespan, optimal posting frequency, and the surprising power of transparent disclosure.

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5/7/2026

Why micro creators outperform macros for retention, not for reach

I pushed back on a client's mega-influencer strategy, advocating for micro-creators, and the data showed while macros offer reach, micros deliver superior customer retention and loyalty.

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5/7/2026

Where creators are losing money: a 2026 negotiation report

I stood there, watching the spreadsheet flicker on my screen, a knot forming in my stomach. It was early 2026, and I was reviewing the Q4 numbers for one of our top-tier creators. This particular creator, let's call her Chloe, had an exceptional year. Her engagement rates were th

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