Amplifyr

— Blog

Stories &
insights.

4/19/2026

How we got paid on time after years of chasing invoices

We shifted from chasing invoices to setting clear payment terms upfront, ensuring we get paid on time for our influencer marketing collaborations.

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4/19/2026

Why we stopped offering content production as a service

The late nights were getting to me, editing a YouTube short at 2 AM, a stark moment that forced us to reconsider offering content production as a service. Finding your niche and sticking to it is crucial for sustainable growth.

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4/18/2026

The brief format every brand we work with eventually adopts

I remember a couple of years ago, sitting in an initial brand meeting with a particularly sharp marketing director. She was seasoned, skeptical, and came prepared with her existing influencer brief, a sprawling 12-page document filled with brand guidelines, legal disclaimers, and

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4/18/2026

How we audit a creator's rates before signing them

We meticulously audit creator rates by dissecting their engagement, audience demographics, content alignment, and market value to ensure fair compensation and impactful collaborations.

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4/17/2026

Why our agency doesn't take more than 12 creators per manager

The cold coffee and aggressive red on my screen, signaling 25 creators per manager, taught me that quality creator relationships demand a strict cap.

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4/17/2026

The day a creator quit on us and what we changed after

A creator's sudden departure taught us that prioritizing brand vision over creators' authentic expression and well-being undermines successful collaborations.

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4/16/2026

How we re-negotiate a creator's split after a viral month

When a creator’s value skyrockets due to their own efforts, proactively addressing the financial imbalance builds trust and turns a transactional relationship into a true partnership.

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4/15/2026

The pitch deck we use to win our first brand of the year

I detailed a 10-slide pitch deck honed over dozens of attempts, focusing on solving specific brand problems with data-driven strategy and measurable outcomes to win key clients.

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4/15/2026

Why we dropped half our roster in one quarter

We cut almost half our creator roster after realizing that pursuing quantity over quality was draining resources and hindering growth, proving that ruthless data analysis drives efficiency.

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4/14/2026

How we handle a brand that wants to poach our creator

When a brand tries to poach our creator, we protect our talent first, then address the brand with firm boundaries to uphold trust and professional standards.

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